About Us

Why Insurance Fundi?

The idea for the Insurancefundi came about for two reasons:

1. We discovered that our base of clients was growing way too large for the two of us to contact regularly. Some of our best clients we hadn’t spoken to in ages – and that’s no way to treat your friends is it? The easiest way to keep contact with everyone was via a newsletter but this wouldn’t introduce us to a new audience searching for information. Fortunately for us we heard about blogging!

2. The second reason was that we kept getting the same type of questions from different people. Now don’t get us wrong – we love questions. In fact, we’d rather hear the same questions over and over again than never hear from you, but there had to be an easier way! What if we could create a forum where people could ask their questions and we would then post a reply? Then, each time someone else asked a similar type of question we could refer them to the previous post (Of course it’s taken five years for the two of us to figure this out).

OK I told a fib…there is a third reason as well!

3. We want more quality clients on board! Finding the perfect client who is a match for us is like digging for gold.
Apparently (if you believe the internet anyway!) it takes six tons of ore in order to yield one troy ounce (thirty one grams) of gold! Considering that the average man should weigh in at seventy five kilograms – or two thousand four hundred and nineteen troy ounces – you can see that it takes tons of new faces to build up one quality relationship (Relax, that’s just my attempt at some humour)!
On a more serious note, we are always hunting for (and thank goodness, finding) great clients out there, and a lot of that we owe to this site.

What is a Fundi?

According to the Oxford dictionary online a ‘Fundi’ is:

“the part of a hollow organ (such as the gall bladder) that is furthest from the opening.”

Not quite the definition we were looking for in retrospect. Fortunately they did grant us a second chance at the meaning of ‘fundi’ for which we are eternally grateful:

“An expert in a particular area.”

According to them it is a South African informal noun which in all likelihood originated from the Nguni word ‘Umfundi’ which means ‘learner’.

We’d like to consider ourselves as experts in the particular area of insurance

So now you know!